The words that make a customer call instead of scroll past.
Most trades websites are let down by their words, not their design. Same tired lines about "quality workmanship" and "competitive prices" that every other trades business uses. We write the copy that actually makes someone pick up the phone — for the job, not by the word.
Your customer decides in about five seconds.
They've clicked three plumbers. They're skim-reading on a phone, one hand on the pram. Whoever makes it easiest to say "yes, these are the ones" gets the call. The other two get closed.
Design gets them to the page. The words decide whether they call. Get them wrong and you're paying for clicks that bounce.
What most trades sites say:
"We are a family-owned business committed to quality workmanship and competitive prices, servicing the local area for over 20 years."
What we'd write:
"Blocked drain? We'll have someone at your door today, and you'll know the price before we start."
Copy with one job: the inquiry.
Homepages & service pages
The lines that say what you do, who you do it for, and why to call you — in your customer's words, not industry filler.
Landing pages
Sending ads or emails somewhere? A page written to convert that specific click, not a generic catch-all.
The words inside your build
Every website we build at PDMS comes with conversion copy written in — not bolted on by whoever had a spare hour.
Priced for the job, never by the word.
Per-word pricing is a race to the bottom that AI already won. We don't play it. You pay a fixed price for a page written to do one thing — get the call — and we sweat every line until it does.
Most of our copy ships inside a PDMS website build. Need just a page? That works too.
Conversion landing page
$600–1,200
One page, one offer, one clear call to action. Written, tested, and revised until it reads right.
Copy inside a website build
Included
Every website build we do includes conversion copy as standard.
"Can't AI just write this for me?"
Why not ChatGPT?
It'll write you a draft in seconds — and the same draft for your competitor. We're the ones who know which words make your customer pick up the phone, and we test it.
Why not a $5-a-page writer?
Per-word copy is the race AI already won. We write for one thing: the inquiry. You're paying for conversion, not word count.
Why trust an offshore writer?
Every word on this page was written here, in the register your customers read in. If it reads right to you, that's your answer.
Where we're based
We're based in the Philippines and write for small businesses across the US, Canada, the UK, and Australia. The copy on this page is our audition — read it and judge for yourself.
How we use AI
We use AI to draft and explore fast. Then a real person rewrites, sharpens, and is accountable for every line. AI does the typing; judgment does the selling. We'll never hand you a raw AI draft and call it copy.
Words doing the selling for you?
If your website or landing page isn’t turning visitors into calls, the words are usually the reason. Let’s fix that.
Email us anytime · or reach us at hello@writelift.ph