FTC compliance, FDA supplement rules, skincare cosmetic vs. drug claims, Amazon enforcement, and pet product advertising compliance. No fluff — just the information eCommerce founders actually need.
The FTC's December 2022 Health Products Compliance Guidance explicitly named copywriters and ad agencies as liable parties. If your product copy makes unsubstantiated health claims, your brand — and your copywriter — are both on the hook.
Read articleStructure/function claims are legal. Disease claims are FTC violations. Most supplement brands don't know where the line is — until they cross it. This guide shows you exactly what language is safe, what isn't, and what to write instead.
Read article"Reduces the appearance of fine lines" is a cosmetic claim. "Removes wrinkles" is a drug claim. The difference is enormous — MoCRA (2022) gave the FDA mandatory recall authority. Here's how to write skincare copy that converts without triggering enforcement.
Read articleFrom March 31, 2026, Amazon requires every ingredient claim on a supplement listing to exactly match the Supplement Facts Panel. "Raw material equivalent" claims are banned. Amazon's AI scans your entire brand presence — including your website.
Read articleDSHEA does not apply to animal products. The FDA confirmed this in 1996. "May help" provides zero protection under UK VMD rules. This guide covers the compliance framework every pet supplement brand needs before they write a single word of copy.
Read articleWriteLift writes SEO-optimized, compliance-aware copy for supplement, skincare, and pet brands. Free discovery call — no pitch, no pressure.
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